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Privacy Policy

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Privacy Policy

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Your privacy is important to us. Therefore, we have developed this Privacy Policy which tells you how we collect, use, disclose, transfer, and store your information. Please take a moment to familiarize yourself with our practices and let us know if you have any questions.

Personal Information Collection and Use

Personal information is information that can be used to identify or contact one (1) person.

You may be asked to provide your personal information anytime you are in communication with LAYER AVENUE and/or affiliates of our company. LAYER AVENUE and affiliates may share this information between us and use it consistently with this Privacy Policy.

We may also combine that information with other information to provide and improve our products, services, content and advertising. You are not required to provide personal information that we requested, but in many cases we cannot offer our products or services to answer any questions you may have.

Here are some examples of the types of personal information we collect and how we use it.

What personal information do we collect?

- When you create a LAYER AVENUE account, purchase a product or service, communicate with us or participate in an online survey, we may collect a variety of information, including your name, postal address, landline and mobile phone, email, address and contact preferences.

- When you share content with friends and family by making use of products and services of LAYER AVENUE, we can collect the information you provide about those people, such as name, zip code, address, email and phone number.

How we use your Personal Information?

- The personal information we collect allow us to keep you informed about the latest LAYER AVENUE's products and services, as well as promotions, offers and forthcoming events. If you do not want to be on our mailing list, you can choose to update your preferences.

- We also use personal information to help create, develop, operate, deliver and improve our products, services, content and advertising, and the purpose of loss prevention and fight against fraud.

- From time to time, we may use your personal information to send important documents such as notifications about purchases and changes to our terms and conditions and policies notifications. Because this information is important for your interaction with LAYER AVENUE, you can not opt out of receiving these communications.

- We may also use personal information for internal purposes such as auditing, data analysis, and research to improve our products, services and customer communications.

- If you enter a contest or similar promotion we may use the information you provide to manage those programs.

Not Personal Information Collection and Use

We also collect data in a way that does not, in itself, direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are examples of non-personal information we collect and how we use it:

- We may collect information such as occupation, language, zip code, area code, unique device identifier, location and time zone where are used Layer Avenue's products and services, so we can better understand customer behavior and improve our products, services and advertising.

- We may collect information regarding customer activities on our website, as well as our other products and services. This information is aggregated and used to provide more useful information to our customers and to understand which parts of our website, products and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

If we combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies

LAYER AVENUE website, online services, interactive applications, email messages and advertisements may use "cookies" and other technologies such as "pixel tags" and "web beacons".

These technologies help us understand user behavior, tell us which parts of our website have been visited, and facilitates the measurement of effectiveness of ads and web searches.

We treat all information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by international law, we will also consider it as personal information. Similarly, to the extent that non-personal information is combined with personal, we treat the combined information as personal information for the purposes of this Privacy Policy.

LAYER AVENUE and its partners also use cookies and other technologies to remember personal information when you use our website (, online services and applications. Our goal in these cases is to make your experience with our company more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit our website. Knowing your location and language, allows us to provide a personalized shopping experience more useful.

Knowing that someone using a computer or mobile device have bought a particular product or service, helps us make our communications via email and advertising more relevant to your interests.

If you wish to disable cookies, please note that some functions of our website will not be available once cookies are disabled.

As with most websites, we automatically gather certain information and store it in log files. This information includes internet protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring pages and exit operating system, date and time information, and navigation data.

We use this information to understand and analyze trends, manage the site, to learn about user behavior on the website, and gather demographic information about all of our users. LAYER AVENUE can use this information in its marketing and advertising activities.

In some of our email messages, we use "click-through URL" linked to content on the LAYER AVENUE's website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-trough information to determine the particular interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked this way, you should not click text or graphic links in the emails we send you.

The "pixel tags" enable us to send email messages in a format customers can read, and tell us whether the email has been opened. We may use this information to reduce or eliminate messages sent to customers.

Disclosure to Third Parties

LAYER AVENUE sometimes can make certain personal information available to strategic partners that work with us to provide products and services, or to help LAYER AVENUE to promote itself to possible clients.

Customer personal information will only be shared by LAYER AVENUE to improve our products, services and marketing; It will not be shared with third parties for their marketing purposes.

Services Providers

LAYER AVENUE share personal customer information with companies who provide services such as information processing, extending credit, product delivery, management and improvement of customer data, customer service, assessing your interest in our products or services, market research or satisfaction surveys. These companies are obligated to protect your information and may be located anywhere LAYER AVENUE operate.


It may be necessary - by law, legal process, litigation and/or requests from public and governmental authorities within or outside your country of residence - for LAYER AVENUE to disclose your personal information. We may also disclose information about you if we determine for reasons of national security, public order or other issues of public importance, that disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Furthermore, in the case of a reorganization, merger or sale it is possible that all personal information collected is transferred to relevant third.

Protection of Personal Information

LAYER AVENUE takes very seriously the safety of your personal information. We make all possible effort to protect it.

When you use any of the products, services, applications, or social networks of LAYER AVENUE, the personal information you share is visible to other users and can be read, collected or used by them. You are responsible for the personal information you choose to submit in these cases. For example, if you list your name and email in a post of a social network, that information is public. Please be careful when using these services.

Integrity and Retention of Personal Information

LAYER AVENUE makes it easy for you to keep your personal information accurate, complete and updated.

We will retain your personal information for all necessary time to fulfill the purposes described in this Privacy Policy, unless a longer conservation period is required or permitted by law.

Access to Personal Information

You can help ensure that your information and preferences are accurate, complete and updated by logging into your account in

For other personal information we collect, we will provide access for any purpose, including a request to modify the information, if it is inaccurate or delete the information if LAYER AVENUE is not required to retain it by law or legitimate business purposes. We may refuse to process frivolous/vexatious requests, threatening the privacy of others, are impractical, or where local laws prohibit it or not required it. Access, modification or deletion requests can be made through our contact form.


We do not collect information (if known) of children under 13 years old, unless a parent has created an account for its child through any of our products - services and provided LAYER AVENUE with verified parental consent. If we discover that we have collected personal information from a child under 13 years old without parental consent, we will take action to delete the information as soon as possible.

Location Services

To provide location-based services in our products or services, LAYER AVENUE and its partners may collect, use, and share precise location data, including the real-time geographic location of your computer or device. This location information is collected anonymously in a way that does not identify you personally. LAYER AVENUE and our partners can use this information to improve the products and location-based services.

Third Party Websites and Services

LAYER AVENUE website, our products, applications and services may contain links to third-party websites, products and services. Information collected by third parties, which may include such things as location data or contact details, is governed by their individual privacy policies. We encourage you to learn about the privacy practices of such third parties.

Our Commitment as a Company with your Privacy

To ensure that your personal information is secure, we communicate our privacy and security guidelines to every LAYER AVENUE employee and strictly enforce privacy measures within the company.

Feedback and information

Any feedback you provide on this website will be considered non-confidential and LAYER AVENUE will be free to use such information without restriction.

The information contained on this website is subject to change without notice.

(2010-2022) Encore Venezuela, S.A. and Encore Universal LLC. All rights reserved.
Updated by the Legal Department on Nov 26, 2016.